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The more expensive products such as jewelery, is kept in cabinets for obvious reasons, and has
to be taken out of the case and handled with care. A lot of shopper's
impulse buy when they feel the product is too good to miss. The most effective
way that has been found to have people hand over money is at a point
of purchase. A customer wants to know the ins and outs of the product they
want to buy.An example of this Zapatillas Puma is found in mobile phone shops. Also a point
of purchase acts as a 'try before you buy' stall and this is more appealing
to shoppers than a cabinet or stuffy display. Depending on the product that is being
sold, each display case and point of purchase unit is unique. But the retail shop
display means that with dummy phones the customer can see how the phone looks, the
size and weight of the phone and whether it was what they Nike Requin actually wanted without
having the pressure of buying there and then, but the option to walk in and
buy off the shelf is also available.However this type of point of purchasing differs from
shop to shop. The vast range of mobile phones that are available on the market
today means that people often do not know what they are buying, what features each
phone has and how easy it is to use. This could be a reason to
why jewelery is taken into consideration when being purchased. The buyer has time to think
about the purchase and deliberate whether it is the right choice.The impulse purchasing from point
of purchase means that businesses can have instant sales with expensive items such as televisions
or everyday items such as clothes and shoes, but with cabinets and cases cater for
the more unique items that consumers may need more time to think over.Written by Jenny
Pilley on behalf of Rockingham Display Point of Purchase specialists..
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